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Each and every day, Kubota is focused on research to solve the world’s issues related to food, water, and the environment.
Each and every day, Kubota is focused on research to solve the world’s issues related to food, water, and the environment.
January 7-10, 2025
During CES® 2025, Kubota will showcase solutions that begin with the customer and that result in a better quality of life for individuals and society. We develop solutions in an “innovation cycle” that never ends. And that starts with listening to our customers. The solutions that result affect every part of what we call the “work loop”—assessing the situation, analyzing what needs to be done, and acting on those needs. The work loop has existed as long as people have been on the job. But the analytics, connectivity, and automation we bring to it change everything because now we can account for more complexity with more certainty and more simplicity than ever before.
Stop by our CES® 2025 booth to learn more and meet the Kubota solutions team.
We’re not here to tell our customers how to do their job. We’re here to help them work the way they want to work.
Address the needs and wants of both individuals and society.
Test and refine and begin again.
Gather data inputs through perception technology.
Use AI to draw conclusions and make recommendations.
Deploy connectivity and automation or act manually, because we believe in choice without compromise.
Enables a novice operator to perform like a pro.
Enhances productivity so the customer can focus on doing what they love to do.
Ensures sustainability of limited resources.
It’s all about a better quality of life for individuals and society.
At CES 2025, Kubota’s leadership highlights the company’s unwavering dedication to innovation, sustainability, and transformative solutions in agriculture. Hear from Yasukazu Kamada, President of Kubota Holdings Europe, and Todd Stucke, President of Kubota Tractor Corporation, as they share their vision for the future and the role Kubota plays in driving progress.
Since its founding in 1890, Kubota has been at the forefront of technological advancements in agriculture, construction, and industrial solutions. From developing Japan’s first farm tractor to pioneering sustainable farming practices globally, Kubota’s journey is one of continuous innovation and dedication to addressing society’s challenges.
“For Earth, For Life” is much more than Kubota’s brand statement. It’s a mission we dedicate ourselves to as a global company. We are committed to engineering excellence so that our customers can focus on planting, feeding, building and caring for our world. We welcome you to explore and learn more about Kubota.
Innovation is the key to solving the challenges of modern agriculture. By driving breakthrough technologies, the Kubota Group promotes efficiency and sustainability throughout the agricultural value chain.
The Kubota Group is a worldwide leader in agricultural, construction, and industrial machinery, dedicated to providing innovative solutions that enhance productivity and sustainability. With operations spanning over 120 countries, Kubota’s mission is clear: to contribute to society by delivering products and services that meet the challenges of a changing world.
Innovation is the key to solving the challenges of modern agriculture. By driving breakthrough technologies, the Kubota Group promotes efficiency and sustainability throughout the agricultural value chain.
The Kubota all-terrain KATR is a four-wheeled multifunctional robot designed with advanced stability control that adjusts the robot’s four legs to maintain a level cargo deck enabling it to operate with a stable platform on uneven and sloped terrain and making it an ideal solution for agriculture and construction environments.
Advancements in automation empowers Kubota engineers to create machines that don’t just innovate the industry but stand the test of time.
Kubota is revolutionising agriculture through advanced automation technologies, making farming smarter, more efficient, and sustainable. From precision machinery to autonomous solutions, our innovations are designed to meet the challenges of modern farming head-on.
Increases efficiency, performance quality, labour-saving, smart farming.
Combining crop sensing and state of the art technology in vineyards enhances vine and environmental health while improving crop quality and yield.
Increases efficiency, performance quality, labour-saving, smart farming.
Data utilization empowers Kubota engineers to create software and AI programs to aid in agriculture, always keeping farmers at the center of what we do.
Kubota leverages the power of data and artificial intelligence to transform agriculture, enabling farmers to make informed decisions and optimise their operations. From predictive analytics to intelligent crop management, our AI-driven solutions are paving the way for a more efficient and sustainable future.
Drone imaging for better fruit crops
Combining crop sensing and state of the art technology in vineyards enhances vine and environmental health while improving crop quality and yield.
The data excavator
The concept of smart farming depends on the exchange of information: between tractors and implements, between equipment and computers, between devices and people. Connecting data makes agricultural work more efficient.
Kubota’s connectivity solutions bridge the gap between technology and farming, enabling seamless communication between machines, systems, and farmers. By integrating connected technologies, we help optimise workflows, enhance productivity, and create a more sustainable agricultural ecosystem.
Step into a new era of farming productivity where data and technology seamlessly combine, leaving behind inefficiency and boring admin work.
Improving tillage comfort
The data excavator
A clear commitment to sustainability drives Kubota to think outside the box, creating unique, Earth-centric ideas designed to lower carbon footprints.
Kubota’s connectivity solutions bridge the gap between technology and farming, enabling seamless communication between machines, systems, and farmers. By integrating connected technologies, we help optimise workflows, enhance productivity, and create a more sustainable agricultural ecosystem.
Electrification enables zero emissions, quieter operations, and stable costs for eco-friendly performance.
Plant protection using UV stimulation.
Kubota engine solutions contribute to carbon neutrality
Combining crop sensing and state of the art technology in vineyards enhances vine and environmental health while improving crop quality and yield.
Kubota electric wheel loaders offer high performance while producing zero carbon emissions.
Real-time soil sensing detects minute variances in soil content and conditions. Based on this data, soil maps provide a highly accurate field profile.
The Kubota Group looks forward to meeting you at CES 2025.
For any media inquiries or to schedule an interview during CES 2025, please contact newsroom@kubotausa.com
